Friday, June 14, 2013

Procedures In Hotel Sales Training

By Liliana Mills


Hotel sales training is an aspect of hotel management that has taken root in almost all businesses of this nature worldwide. It involves getting to make people aware of all the finer details of the activities of a hotel. This people in turn go out to the field to notify customers on the same. It is a way of improving customer turnover as well as profits in the long run.

Sales education is usually conducted on people who wish to work in the restaurants. This people present their interests in form of application letters and curriculum vitae. They are then called for an interview and the most viable for the training selected. The lessons may also be done for existing staff, so that they all have the basic knowledge on sales. This enables each one of them to handle questions from customers as concerns their selling.

This education may be done as a separate or independent entity. Sometimes it may be incorporated in wider courses such as restaurant management. When offered as a separate unit, the education is mostly done, in polytechnics, individual hotels, or smaller colleges. When incorporated in wider courses, it is mostly offered in higher institutions of learning such as universities.

This education is among the key trainings that anyone working in a restaurant needs to know. Hence, it is one that is provided to every single person in that venture, irrespective of the department in which they are based. In this education, products of the business as well as facilities are outlined to the trainees, who are expected to master them to the latter.

Although the people in this department are not the caterers, they must have some sufficient knowledge of how caterers do their duties. This will enable them to tackle questions on types of foods offered. While in the field, some customers may even want to know the simple procedures involved in preparing some foods. Since the restaurant people are the ones interacting with the customers, they must be able to answer such questions.

For big restaurants that may offer more than just meals, more has to be learnt in these studies. This includes terms and conditions of accommodation. The personnel must know of all the varieties of accommodation services provided by the restaurant, their cost and terms of use. If the restaurant does provide recreational facilities, the people must also be trained on all aspects of their use, such as the fees charged and hours of the day when they can be used.

Other hotel services such as room services, meals, recreational facilities and transport facilities are well covered under the awareness session. For instance, they should be able to tell a customer how much a single or double room goes for, how much is charged for swimming per an hour, how many children can be allowed onto the children swings and such aspect. This is because they are vital income generators to the venture.

Hotel sales training being a very essential factor, hotels worldwide have resorted to training their staff on all aspects of selling, irrespective of the department they are based in. This is done as a great precaution to losses.




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