Vacations rentals are big business, and competition is increasing every day. If you have a home you are thinking about renting out, you are going to have to get serious about the way you market it. You want to attract the best vacationers who will respect your property, recommend it to their friends, and come back again. To do that, you have to beat out all the others listing vacation rental property.
The importance of good pictures can't be overstated. A great headline, compelling description, and certainly a competitive price, are important factors when renters are deciding which properties interest them, but good photography will stop them from automatically clicking on the next offering. With all the competition you have, you can't get away with amateur photos. The pictures have to be clear and the composition has to be excellent.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
The pictures will get the reader's attention, but you've got to keep it with a great headline that intrigues them and gets them to read further. You have to be specific, not general, and concise, not vague. The headline is the place to highlight what is really distinctive about your house and what makes it a better choice than the competition. Exclusive locations and unique views, rather than bedroom bath counts, are the types of things that get attention.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.
Make sure your contact information is prominent in your advertising. It's a good idea to publish your phone number as well as your email address. Vacationers might want to talk to you personally before they feel comfortable renting from you. A personal conversation will help convince them you are legitimate.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
The importance of good pictures can't be overstated. A great headline, compelling description, and certainly a competitive price, are important factors when renters are deciding which properties interest them, but good photography will stop them from automatically clicking on the next offering. With all the competition you have, you can't get away with amateur photos. The pictures have to be clear and the composition has to be excellent.
For some reason there are homeowners who think they can get away with uploading stock photography of anonymous beaches, snow capped mountains, and state of the art appliances. This always backfires. Renters will figure it out as soon as they get to your house, and they won't be pleased. Only real photos will do, and the more the better.
The pictures will get the reader's attention, but you've got to keep it with a great headline that intrigues them and gets them to read further. You have to be specific, not general, and concise, not vague. The headline is the place to highlight what is really distinctive about your house and what makes it a better choice than the competition. Exclusive locations and unique views, rather than bedroom bath counts, are the types of things that get attention.
The description of your house has to be concise with short punchy sentences and a call to action. When you are writing this kind of copy, you need to emphasize what is outstanding about your house and what makes it different from the competition. You don't want to oversell your place though. If you do, your guests will be disappointed, give you a bad review, and never return.
You can waste a lot of time trying to decide which websites have the most effective search engine optimization and highest traffic count. Instead of spending your time that way, list your house on as many sites as possible. You will have more success by advertising all over the place than on one or two high traffic sites.
Make sure your contact information is prominent in your advertising. It's a good idea to publish your phone number as well as your email address. Vacationers might want to talk to you personally before they feel comfortable renting from you. A personal conversation will help convince them you are legitimate.
If you have a second home that is sitting empty, renting it out can be a good idea. You will have a steady source of extra income if your advertising is compelling. You will also discourage vandals and squatters by keeping your property occupied.
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You can get a summary of the things to keep in mind when listing vacation rental property online at http://www.dreambuyrent.com/faq right now.
