Friday, December 15, 2017

St Louis Corporate Events Are Often Legendary Affairs

By Jerry King


Big businesses love the limelight and they often host many large functions each year. The purpose of these function may differ. Sometimes they use the occasion to celebrate a particularly spectacular success, or to introduce a new product or service. They also host functions to benefit certain charities or to reward their employees for their efforts. These events are all important public relations exercises too, so it is important that everything goes smoothly. The best St Louis corporate events are those planned by professionals.

Big corporations pay for large functions because they expect a return on their investment. They need to know that their event will be remembered and talked about. That is why they hire the services of highly professional and experienced event planners. These professionals know how to make sure that an event is planned, hosted and publicized in exactly the way the client wants it to be.

Event planners are highly professional individuals. They need excellent leadership skills because they have to take charge of a team of other professionals that each have his own agenda. Planners need to be able to draw up detailed and realistic plans and they need very strong project management skills too. In addition, they need to have contacts in the catering, venue and entertainment fields and they must be able to negotiate.

No corporation can expect even the most experienced planner to create a function that will meet their expectations if they do not properly brief the planner. This professional needs to know exactly what the available budget is. He also need to know what the purpose of the function, is, who the honoured guests will be and what the program must be. If the client has certain restrictions, it is vital to tell the planner about them.

It is important that clients insist that planners submit a formal and detailed proposal for the approval of the client. This proposal need not contain every small item of the various action plans, but it must certainly address issues such as the catering, entertainment, transport and time schedules. The client must have the opportunity to veto certain aspects of the plan, such as the venue, for example.

When the main proposal is approved, the planner can go ahead and draw up action plans. These should be detailed. Every small task need to be listed and allocated to a specific person. Regular feedback sessions must be held. This will help the planner to identify potential problems at an early stage and to deal with such issues. Progress reports should also be submitted to the client on a regular basis.

Important functions can cost a huge amount of money. The worst thing and big business can do is to try and save money by organizing the function in house. This is almost certainly a sure recipe for disaster. Amateurs, often a secretary or a junior employee, simply do not have the skills, contacts and experience to plan and control a large function. There are simply to many things that can go wrong.

Professional event planners are certainly expensive, but they are worth their salt. Senior managers of the client involved know that everything is under control and that they are free to focus on what they are best at. The planner will pay attention to the proceedings and make sure that no mishap occurs.




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