Wednesday, February 12, 2014

Factors To Consider When Marketing Rubber Mesh Golf Gloves

By Jayne Rutledge


Those trading on rubber mesh Golf gloves need to come up with a proper way of marketing their products if they wish to increase their sales. However, some factors need to be put into consideration in order to guide you on how to carry on the marketing. This article looks at some of the factors to consider when marketing rubber mesh Golf gloves.

The first element is the identification of potential customers. As a marketer, you should know the customers to target in the market. The purpose of knowing the customers is to enable you decide on the best strategy to use in order to reach them and to influence them to buy your products. You must therefore certify that you have effectively identified them and you understand their needs and the things they are looking out of the product.

The other factor is the cost of marketing. Marketing is may be very expensive if not properly planned for. It is therefore advisable that one should consider having a proper plan and a budget on how they are going to do the marketing. This will prevent you from over spending, as you will only adopt the marketing strategy that is within your budget.

For instance, if you want advertise the products through newspapers and televisions, then the amount available will determine the number of newspaper to put the advertisement in. However, you should also not spend a lot of money in conducting the marketing. You may not be able to recover the money spent. Therefore, what is important is to allocate amount that is adequate and reasonable.

It is therefore imperative for you conduct a feasibility study in order to check on the correctness of the location. When conducting the feasibility study, you need to look at the following issues. Whether the place is accessible or not. You must certify that the location is easily accessible.

However, suitability of the place will depend on other factors such as the type of customers on is targeting, the amount of capital available for the location as well as the type of product they are dealing on. However, there are certain issues that must apply in determining the suitability of the location. Such issues include the following. The first one is in regard to the security of the place.

You must ensure that you locate in a secure place. If the place is insecure, then your products may be stolen or even destroyed due to the insecurity. This will make you to incur losses. The accessibility of the place is another issue to look into as well. You must also ensure that the place can be easily accessed. It is also a good idea to consider the suitability of the location based on the availability of customers in the location.

Another essential issue to look into is the selling price. You selling price will also affect the marketing of the products either positively or negatively. Most people will buy the products depending on their selling price. Since there are other people also dealing with the similar product, it is a good idea to lower your prices in order to lure more people to buy from you. These are the issues to look into when marketing rubber mesh Golf gloves.




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