Travel advertising, for starters, would mean the techniques applied for placing the travel product or service in a manner that it cannot only be noticed by the potential buyers but also persuades them to make a purchase decision. Message plays the most important role in advertising the travel products. If the message is crisp, persuasive with personalized attention, it is sure to catch the eyeballs of potential buyers.
Tourism industry is usually marked by personalization. Every traveler has different travel needs based on various factors such as demography, geography, sex, hobbies, economic class and religion. Thus the advertising strategy should be designed specifically depending upon the personal preferences of people (taste, choices etc.) to be most effective. One common advertising message for all will not appeal to anyone.
A quick research on the current customer trends and the previous experiences of customers before designing advertising messages ensures its effectiveness. Customer trends not only reveal the hottest travel destinations but also give the advertiser an insight about the preferences of customers choosing particular travel spot. This helps him to come up with the most persuasive message in the advertisement for potential buyers. Review along with advertisement is a good strategy for travel advertising.
Since the travel/tourism industry is global make sure that the reach of the channels or the mediums you chose are deep in terms of penetration, reach and frequency. The advertisements that have highest conversion rates are wide enough in terms of reach and penetration. Basic logic behind this is the more the people see the advertisement; the more are they likely to buy the product. Greater frequency of the advertisement sub-consciously hits the memory of potential customer, making him likely to purchase the product at a later stage.
Usability is most important factor in the advertisement. No matter how good advertisement you design, and how well is it positioned, if it does not convey the right message to the right customers at the right time the whole exercise fails. Similarly, if the customer is not able to access your services at the right time the travel advertising done by you are a total waste.
Tourism industry is usually marked by personalization. Every traveler has different travel needs based on various factors such as demography, geography, sex, hobbies, economic class and religion. Thus the advertising strategy should be designed specifically depending upon the personal preferences of people (taste, choices etc.) to be most effective. One common advertising message for all will not appeal to anyone.
A quick research on the current customer trends and the previous experiences of customers before designing advertising messages ensures its effectiveness. Customer trends not only reveal the hottest travel destinations but also give the advertiser an insight about the preferences of customers choosing particular travel spot. This helps him to come up with the most persuasive message in the advertisement for potential buyers. Review along with advertisement is a good strategy for travel advertising.
Since the travel/tourism industry is global make sure that the reach of the channels or the mediums you chose are deep in terms of penetration, reach and frequency. The advertisements that have highest conversion rates are wide enough in terms of reach and penetration. Basic logic behind this is the more the people see the advertisement; the more are they likely to buy the product. Greater frequency of the advertisement sub-consciously hits the memory of potential customer, making him likely to purchase the product at a later stage.
Usability is most important factor in the advertisement. No matter how good advertisement you design, and how well is it positioned, if it does not convey the right message to the right customers at the right time the whole exercise fails. Similarly, if the customer is not able to access your services at the right time the travel advertising done by you are a total waste.
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