Tuesday, October 25, 2011

Dizzying Growth And Getting Through Recession For Jet Air Lines India

By Oraphus Bifurcatious Xavier


Jet Airways - India, is an international air passenger carrier headquartered in Mumbai India. The corporation's website says that they service 75 different destinations both at home and abroad and that's with "each connected every five minutes." This airline is not actually that old, in terms of other companies in the industry--they had their inaugural commercial flight in 1993.

All commercial airlines have had to take serious measures due to the global economic conditions of the latter half of the 2000s ensuing years, and of course that includes Jet Airways. San Francisco California, London, Brussels and Shanghai are places where the company had to suspend flight operations. At the time those measures were announced, there had been clear intentions to expand service destinations. While not being placed on permanent hold, all expansion ideas were suspended indefinitely. There was a great deal of refocusing the company assets which included leasing aircraft, canceling orders for new aircraft and other needed measures.

Jet Airways as well as all commercial airlines have had to take serious measures because of the declining global economy of the last decade. Flight operations to Shanghai, Brussels, London and San Francisco California have been suspended by the company. There were plans to expand the service destinations when those measures were announced. While not being placed on permanent hold, all expansion ideas were suspended indefinitely. A good deal of re-purposing of company assets was necessary which included leasing aircraft, canceling orders for new aircraft and other measures. JetLite Airlines was formed as a subsidiary of Jet Airways when the company purchased Air Sahara. Rather than expand Jetlite, Jet Konnect was created in May 2009. The regulations that created unacceptable delays in the transfer of aircraft to Jetlite from Jet Airways was the reason. It seems that it was simpler to just start a new airline. Jetlite and its parent company were deemed to to very well in the third quarter of 2010. The combined operations enjoyed a market share of 26.9% of the domestic air passenger business in India. That figure is based on number of passengers carried which seems to be a good criteria. These numbers earned the company the honor of being the market leader in domestic air passenger service in India.

Jet Airways carried a historic two million passengers during the month of May 2011. It was a historic moment in Indian Aviation Industry and for the company. The announcement was made in early June 2011 along with news that during the month of May the airline saw a 17% increase in both domestic and international travel.

Even though it hasn't even been around for two full decades yet Jet Airways has been able to grow at a rapid pace thanks to aggressive marketing and innovative management. If you think about all of the major problems that Indian society faces, you have to give real credit to the Jet Airways founders for getting as far as they have gotten.

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