Thursday, July 14, 2011

In The Travel Scenario Hotels Are Star Performers

By Adriana Noton


Post modern sociologists delight in de-constructing hotels as signs of many different things. They are of much more significance than mere places to stop over. They also stand for social values, architectural features and national landmarks.

Although it is an accepted word in the English language it does have French connections, and like many words of French origins connotes a certain flair. A hotel is not an 'inn' or 'hostelry'. These earthy English words suggest basic eating, drinking and sleeping but the French connected word suggests doing these things with some panache.

On the one hand people who choose to pause in their travel beneath the sign 'hotel' as a sign above the door of a place to stay will expect practical functions of various kinds. There will be clean rooms and bedding attended to by professional hotel staff. After that the services provided will vary enormously, depending on the tariff. Some cheap offer clean and economical rooms and not much else. For a little more one may expect facilities for making a cup of tea upon awakening.

Each hotel has a character. Some are new and shiny, others revel in their antiquity. The more that a hotel can gather from its ever moving clientele that happier it will be. Although shiny competitors keep rising from the ground the establishment with a past usually takes pride in that, and posts pictures, signatures and memorabilia from its ever moving stream of guests as signs of its reputation.

In English literature and culture hotels play their significant roles. The novelist Arnold Bennett helped to portray them as places where the activities and attributes of various characters are entwined with the activities of a place. Guests come and discretely but closely observed by staff who are balanced between the security of being permanent and the obligation to serve temporary guests.

More recently the TV series 'Fawlty Towers' explores in hyperbolic terms the situations that can arise where the public and private worlds clash. In countless film dramas, corridors and rooms are used as places where an outside threat may suddenly intrude into a private place. As Aristotle advised, this tension between opposing impulses is the essence of drama.

People who own a home with a spare bedroom often set themselves up to take a tiny share of the tourist market by entering the 'Bed and Breakfast' industry. Surprisingly the proliferation of Bed and Breakfast establishments does not seem to prevent the hotel industry to the extent that might be expected.

The capital behind hotels allows them to offer services such as gyms, health spas and theme restaurants that the private residence cannot afford. More importantly, privacy and discretion are valued by people who travel. After a wearying day the business person does not always wish to enter into new acquaintances and private conversations, with a curious host wanting to chat and share mutual acquaintances.




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